ONOS Marketing Call Notes 7/27/2016


In attendance:

  • Greg Whelan (Grey whale)

  • Eva Lu (Huawei)

  • Charles Hughes (Huawei)

  • David Boswell (ON.Lab)

  • Bill Snow (ON.Lab)

  • Thomas Vachuska (ON.Lab)

  • Meredith Solberg (The Linux Foundation)



  1. CORD Twitter account now live at https://twitter.com/ONLab_CORD
    1. continue updating - few tweets going live on twitter account in the next few days
    2. live tweeting from CORD Summit
    3. as projects differentiate, there will be more differentiated messaging
    4. admin access to more people to cover more time zone
  2. Helping promote streaming info for CORD Summit
    1. David: once have the live streaming link can share with everyone and have everyone helping tweeting
  3. Updates on ONOS event planning
    1. William: draft maybe shared next week or so.
    2. David: is marketing call the right place driving this forward? Maybe this is also TST as this is for developers.
    3. Eva: agree with david, this can be driving from CST maybe and then clearly define the responsibilities for marketing group, TST group etc.
  4. Request to make press releases available in Chinese and other languages
    1. When we come across an incorrect article, best is to flag it to onlabpr@linuxfoundaiton.org 
    2. Are there markets where it makes sense to translate press releases? Important market demand in China/Taiwan/ Singapore/ oversea chinese population  - would make sense to have press release in China
    3. Maybe not just PR, but also training docs, instruction docs etc.
    4. Meredith/Bill: maybe having regular training/briefing calls to educate media, AR, ambassadors. Every three month or so.
    5. William: ambassador surviving guide including these contents.
  5. Working on ONOS Key Messages doc (ongoing item)
    1. Greg: we need to focus on three top compelling message “buckets”
    2. 3 recommended message: One about the economic impact, business impact and technical impact
    3. Meredith: we should identify the 8-10 “cringe-worthy” words we should absolutely avoid in our messaging
    4. David: let’s continue chipping away document - let’s integrate 3 top messages into upper part of the document - let’s revisit this next week
  6. Event definition/goal grid
    1. David: Should we focus on marketing-only events for this call, or should we discuss *all* types events ?
    2. Eva: overall, it should be good to have a holistic view of what is coming up
    3. Greg: at the end of the day, all these events are marketing events
    4. William: there is a marketing element in all events but central focus differs. Based on the focus, we should determine how relevant it is to discuss a specific event during this call

Name

Definition

Goal

Industry Events (speaking)

Keynote-level speaking opportunities

Marketing

Industry Events (sponsoring)

Booths, panels and other non-keynote activities

Marketing

ONOS/CORD Meetup

half-day stand-alone, general public

Community expansion

ONOS/CORD Mini-Summit

1 day event -- piggybacked on existing event

Community expansion

ONOS Summit

1 day event -- stand-alone event

Marketing

ONOS/CORD Developer ???

2 day event (eg, 1st day on alignment and 2nd day as hackathon)

Deepening participation

ONOS/CORD Tutorial

1 to 2 day event

Training and certification

ONOS/CORD Bootcamp

3+ day event

Training and certification

 



7. Huawei Connect 2016 Update

 Eva: we will have 3 events from Aug 30th to Sep 2nd

  • Day 1: Whole day of training

  • Day 2: ONOS mini-summit similar to the one in Berlin - most speakers from Chinese companies - William and Brian will be supporting

  • Day 3 (last day): Developer Ceremony

In terms of PR, these events will be advertised as multi-partner events Huawei - ON.Lab - Linux Foundation

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