ONOS Marketing Call Notes 7/27/2016
In attendance:
Greg Whelan (Grey whale)
Eva Lu (Huawei)
Charles Hughes (Huawei)
David Boswell (ON.Lab)
Bill Snow (ON.Lab)
Thomas Vachuska (ON.Lab)
Meredith Solberg (The Linux Foundation)
- CORD Twitter account now live at https://twitter.com/ONLab_CORD
- continue updating - few tweets going live on twitter account in the next few days
- live tweeting from CORD Summit
- as projects differentiate, there will be more differentiated messaging
- admin access to more people to cover more time zone
- Helping promote streaming info for CORD Summit
- David: once have the live streaming link can share with everyone and have everyone helping tweeting
- Updates on ONOS event planning
- William: draft maybe shared next week or so.
- David: is marketing call the right place driving this forward? Maybe this is also TST as this is for developers.
- Eva: agree with david, this can be driving from CST maybe and then clearly define the responsibilities for marketing group, TST group etc.
- Request to make press releases available in Chinese and other languages
- When we come across an incorrect article, best is to flag it to onlabpr@linuxfoundaiton.org
- Are there markets where it makes sense to translate press releases? Important market demand in China/Taiwan/ Singapore/ oversea chinese population - would make sense to have press release in China
- Maybe not just PR, but also training docs, instruction docs etc.
- Meredith/Bill: maybe having regular training/briefing calls to educate media, AR, ambassadors. Every three month or so.
- William: ambassador surviving guide including these contents.
- Working on ONOS Key Messages doc (ongoing item)
- Greg: we need to focus on three top compelling message “buckets”
- 3 recommended message: One about the economic impact, business impact and technical impact
- Meredith: we should identify the 8-10 “cringe-worthy” words we should absolutely avoid in our messaging
- David: let’s continue chipping away document - let’s integrate 3 top messages into upper part of the document - let’s revisit this next week
- Event definition/goal grid
- David: Should we focus on marketing-only events for this call, or should we discuss *all* types events ?
- Eva: overall, it should be good to have a holistic view of what is coming up
- Greg: at the end of the day, all these events are marketing events
- William: there is a marketing element in all events but central focus differs. Based on the focus, we should determine how relevant it is to discuss a specific event during this call
Name | Definition | Goal |
Industry Events (speaking) | Keynote-level speaking opportunities | Marketing |
Industry Events (sponsoring) | Booths, panels and other non-keynote activities | Marketing |
ONOS/CORD Meetup | half-day stand-alone, general public | Community expansion |
ONOS/CORD Mini-Summit | 1 day event -- piggybacked on existing event | Community expansion |
ONOS Summit | 1 day event -- stand-alone event | Marketing |
ONOS/CORD Developer ??? | 2 day event (eg, 1st day on alignment and 2nd day as hackathon) | Deepening participation |
ONOS/CORD Tutorial | 1 to 2 day event | Training and certification |
ONOS/CORD Bootcamp | 3+ day event | Training and certification |
7. Huawei Connect 2016 Update
Eva: we will have 3 events from Aug 30th to Sep 2nd
Day 1: Whole day of training
Day 2: ONOS mini-summit similar to the one in Berlin - most speakers from Chinese companies - William and Brian will be supporting
Day 3 (last day): Developer Ceremony
In terms of PR, these events will be advertised as multi-partner events Huawei - ON.Lab - Linux Foundation